Co-packing has become a key strategy for brands looking to customize their offers, launch promotional campaigns, or tailor products for specific sales channels. But behind this marketing opportunity lies a set of complex logistics challenges. And time after time, we see the same recurring mistakes, ones that can turn a promising project into a costly headache.

 

Here are the 4 most common pitfalls to avoid, and our tips to help you steer clear of them.

❌ Mistake 1 : Failing to provide a clear and detailed brief

Without clear instructions, warehouse teams are left to interpret. This often leads to the wrong product combinations, labeling errors, or non-compliant packaging.

 

đź›  Our tip : Provide a complete specification sheet from the start, including diagrams, photos, quality standards, and packaging examples. Better to spend one hour briefing than a week fixing errors.

❌ Mistake 2 : Underestimating setup times

Co-packing can’t be launched overnight. Receiving materials, setting up packing lines, testing the process, and final approval all take time.

 

đź›  Our tip : Plan ahead. Inform your logistics partner early and account for peak periods (seasonality, promotions, product launches). At SOTRAB Logistique, we integrate these variables into our planning to avoid costly bottlenecks.

❌ Mistake 3 : Treating co-packing as a standalone task

Too often, co-packing is treated as a separate activity, without considering its impact on upstream and downstream logistics.

 

đź›  Our tip : Think of co-packing as an integrated part of your supply chain. At SOTRAB Logistique, we offer end-to-end solutions : from product reception and temporary storage to co-packing and outbound shipping. Fewer touchpoints, shorter lead times, lower costs.

❌ Mistake 4 : Skipping final quality control

This is one of the most overlooked steps. Yet a single pallet of poorly packed products sent to a client can damage your brand and trigger costly returns.

 

đź›  Our tip : Make final quality checks mandatory. At SOTRAB Logistique, we inspect each batch using a checklist tailored to your specifications, ensuring your products leave our site exactly as expected.

Co-packing is a profession in itself. It requires precision, agility, and coordination. At SOTRAB Logistique, our dedicated teams, efficient tracking tools, and client-focused approach guarantee peace of mind from start to finish.

 

At SOTRAB Logistique, we support companies from a wide range of industries with their co-packing personalized operations. 🎯 Got a co-packing project in mind ? Let’s talk.